Our story started on the early morning running routes of South West London - weaving through Richmond Park before the corporate world wakes up, chasing personal bests on Wednesday evening track sessions, searching for gear that actually reflected who we are.
Having lived across different cultures - from Guernsey's tight-knit island community to Hong Kong's bustling energy to New Mexico's desert landscapes - I learned something about what it means to find your people in unexpected places. But it wasn't until I started running seriously in London that I realised how invisible our queer community felt in the athletic wear world.
Our Journey
As the miles accumulated across London's parks and tracks, something became impossible to ignore. Running had given us everything - fitness, community, mental clarity, confidence - but the gear available to support that journey felt like it was designed for someone else entirely.
Every Wednesday evening at track training, every Sunday long run, every race where we'd look around and think "we're all here, we're all passionate about this sport, but you'd never know we existed from the brands we're wearing."
The dedicated middle - runners who show up three times a week, who've crossed marathon finish lines, who see running as both fitness and social connection. We're not casual joggers or elite athletes, but we invest in good gear because running genuinely matters to us. And we've been waiting for a brand that gets that.
Our Mission
We are Journey Arc. An athletic wear brand that sees sport and community through a different lens. Our mission is to create gear that celebrates authenticity without compromise - clothing that performs as well as it represents, designed for the runners who refuse to choose between quality and identity.
We're building more than a clothing brand. We're creating community infrastructure that should have existed all along - local run clubs where you can truly be yourself, partnerships that support LGBTQ+ athletes, spaces where showing up as who you are isn't just welcomed, it's celebrated.
Every piece we create asks the same question: does this serve the runners who've been waiting to be seen?
Because representation isn't just about pride flags once a year. It's about creating that moment of recognition when you pass another runner on the trail and just know - without having to guess - that you've found your people.
Currently based in London, building Journey Arc for the community that's been waiting. Every design decision starts with the runners we're building for, because the best brands don't just serve their customers - they celebrate them.